Let’s tell your story.
Great stories happen to those who tell them.
- Ira Glass
Hi. I’m Jenny.
A great brand story doesn’t just happen. It takes time. It takes talent. It takes resources. It takes years of experience and expertise that is leveraged to craft a strong and memorable narrative, get a story up on its feet, and then send it out into the world with flawless execution.
Put another way: it takes someone like me.
I’ve spent the past two decades leading teams and working with brands around the world to define, control, and advance their story. Whether that’s through crafting the perfect message, creating social content, building strategic partnerships, or enlisting a powerful army of influencers, my goal is always to put brands in front of their desired audiences and inspire people to act.
How I Do It
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It starts with strategy
My first move is to dive deep into your business (and your competitors) to figure out who you are as a brand today, who you want to be, define the people you want to reach, figure out what you want to say, where and how you want to say it.
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Assemble your dream team
You can’t have just any (of the many) influencers out there singing your brand’s praises. Using a three-phase approach, I find and vet partners who are a perfect fit for your brand, goals, and the stories you want to tell.
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Negotiate creator contracts
Negotiating rates isn’t just about partnership costs and what you’ll get in return. I’ll help you efficiently spread your spend across paid, earned, and owned channels so you get the most bang from your brand influencer bucks, every single time.
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There every step of the way
From the brief to creative concepting, content review, and posting online. I’ll manage your digital campaign from day one to day last. I’ll also provide real-time performance analytics so you can keep tabs as everything happens.
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IRL events, big and small
In-person events are back. Using a mix of cultural and audience insights, we put your brand in the spotlight with memorable moments that grab media and consumer attention.
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Learn from the best
Whether you’re a seasoned influencer, an executive with thought leader aspirations, or so new to all of this that you had to Google “IRL” a moment ago, fear not! I can teach you how to strengthen your business or personal brand.