About Me

I’m a strategic brand storyteller who strives to find the perfect balance across paid, earned and owned channels to effectively and efficiently intersect and engage with a brand’s target audiences.  Over the past two+ decades, I have brought dozens of brands to life through digital and social media content, partnerships and storytelling, including M&M’s, Jack Daniel’s, McDonald’s, Nike, Coca-Cola, P&G brands, Comcast, Kellogg’s and many other world class brands.

In leadership positions at Ketchum, Edelman, MSL Group, Weber Shandwick and FINN Partners, I’ve overseen teams that develop and activate strategic brand partnerships with creators, celebrities, publishers, KOLs, and organizations to drive business impact while engaging audiences of all kinds.

I’m an Influencer Marketing professor at DePaul University where I’ve been teaching influence to grads and undergrads for the past five years. I’ve also been featured on an ABC news segment, been a keynote speaker, moderator and panelist at dozens of interactive events, and in 2022 was recognized as a Top 30 Pioneer in Influencer Marketing.